Do you ever catch yourself borrowing pieces from a man’s wardrobe? It’s a familiar feeling for many. It often seems that dressing is simpler for men – fewer decisions around combinations, cuts, or lengths. Their silhouettes tend to be cleaner, more straightforward, which naturally draws women in. Experimenting with shirts or blazers becomes not only practical, but intriguing.
The Austrian founder of psychoanalysis, Sigmund Freud, argued that when we meet someone, we first identify them by gender – a notion that long seemed natural and unquestioned. Today, however, this idea is increasingly being challenged. The boundaries of gender are softening, and fashion has become a space where rules are not only crossed, but redefined.
While this may feel like a contemporary shift, its roots go much further back. In the early 20th century, Coco Chanel began breaking conventions by introducing masculine elements into womenswear – shirts, blazers, looser trousers. Later, in the 1960s and 70s, alongside broader social changes, fashion became a tool for questioning gender norms. In 1966, Yves Saint Laurent’s iconic “Le Smoking” suit further dismantled the divide between masculine and feminine dress. This direction was refined in the minimalist fashion of the 1990s, where universality became a new aesthetic foundation.
Fashion evolves alongside people. Today, it moves toward simplicity, freedom, and authenticity. Unisex is not a passing trend, but a natural direction in which clothing is no longer defined as “his” or “hers.” It simply exists – designed for the individual and their life.
Dresses and skirts, too, no longer carry a single, fixed meaning – much like fragrances “for him” or “for her.” Fashion is increasingly moving away from labels, leaving room for interpretation. It has never been about categories, but about the relationship with what we wear and how we choose to wear it. Clothing itself has no gender – we assign it meaning. And this is where style truly emerges: not imposed, but created. Your game. Your rules.
For a long time, fashion dictated what men and women should wear. Today, those boundaries are dissolving. A blazer can be interpreted in multiple ways, regardless of gender; a shirt becomes a universal wardrobe staple; trousers are no longer about stereotypes, but about silhouette and comfort. Unisex fashion allows us to choose not based on what “fits” expectations, but on how we want to feel – whether to emphasize femininity or create contrast by combining feminine silhouettes with borrowed masculine pieces.
A men’s blazer on a woman often appears even stronger than a traditionally feminine one – not because it is more “beautiful,” but because of its structure. Straighter lines, defined shoulders, and less shaping create a cleaner, more modern silhouette. This contrast between structure and softness adds depth to the look.
This is precisely the direction InAvati continues to develop. Their unisex collections are not built around categories, but around people – their movement, their feeling, and their everyday lives. Silhouettes are designed to suit a wide range of body types, adapting naturally and becoming an extension of the wearer. Here, universality is not a compromise, but a sign of modern luxury.
Let’s move away from outdated ideas that a woman wearing masculine clothing denies her sexuality, or that a man dressing in a feminine way defines his orientation. Neither a neckline nor a fitted silhouette is the only way to express attraction – and certainly not what defines a person.
Today’s unisex movement almost playfully challenges the old belief that feminine fashion is “entering men’s territory” and vice versa. It is nothing of the sort. It is not a battle. It’s a flirtation of fashion — not with the body, but with new ideas.
This direction is becoming the new standard because it responds to the needs of the modern individual. More and more people are choosing less excess and more functionality. Clothing is no longer purchased for a role – it is created for life.
A unisex wardrobe is built on simple, thoughtful pieces. Classic shirts, structured blazers, straight-cut trousers, or a quality knit become a foundation that adapts effortlessly to different situations. Silhouettes remain clean and relaxed, allowing movement and ease, while colors stay neutral and easy to combine.
Today, comfort has become a new form of luxury. At the same time, this shift encourages a more conscious approach to the wardrobe. When clothing is versatile, easy to style, and long-lasting, a wardrobe becomes not bigger, but smarter.
Unisex fashion is not about everyone looking the same. It is about the freedom to choose – without pressure, without labels, without the need to conform. It is fashion that no longer dictates, but allows.
And perhaps that is why it still feels so natural to reach for that one shirt – or that one blazer – from a man’s wardrobe.
